There’s a huge range of ways to engage our audiences in print, on the radio and TV and through events. Festivals have become major dates in the science communication calendar and the annual Cheltenham Science Festival has established itself as one of the most innovative, attracting thousands of children and adults from all over the country – not to mention media and business interest. From sponsorship opportunities to interactive stalls, schools workshops and lectures, the variety of ways to speak to attendees was huge.
It was the ideal setting to launch an exciting new schools initiative with the Cyber Security Challenge. David Willetts, Minister for Universities and Science, welcomed the announcement to theatre full of cyber security professionals whilst thousands of school children were racing around the festival cracking codes to win prizes. Since the launch the story has been on the Today programme and hundreds of schools have signed up to take part. As more and more high-profile science communication activity is focussed on festivals and events we have seen firsthand how partnering with them is an excellent way to speak to a huge range of people.